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🎯 Getting Started with Events

Welcome to Jarvis’s guide to understanding and using Events — the backbone of personalized engagement in Jarvis.

📍 Introduction to Events

💬 Preface: Different Users. Different Behaviour. Different Needs.

Modern marketers face a big challenge: creating great customer experiences at scale. But here’s the catch — users are unique. They behave differently, respond differently, and want different things.

So how do we serve millions of users the right message, at the right time, on the right channel?

That’s where personalized lifecycle communication comes in — driven by behavior.

💡 Give users what they want, when they want it, based on what they do.

Sounds perfect, right?
But doing this well requires:

That’s exactly what Events help you achieve in Jarvis.

🧠 Understanding Your User’s Lifecycle

To create relevant messaging, you need to understand your user’s lifecycle — the different stages and experiences they go through while interacting with your product.

Now, we can’t (yet) track someone’s exact mental or emotional state.
But what we can track is their actions — their physical behavior on your app or website.

Think of actions like:

🧭 A typical digital user’s lifecycle consists of multiple stages, each marked by specific events or actions.

At every stage, users need a different message or motivation. That’s why one-size-fits-all communication doesn’t work anymore.

🔗 Tying Behavioural Data to Everything You Do

To communicate better, you need to track behavior better.

Here’s why behavioral data (i.e., Events) is so powerful:

  1. 🔍 It helps you analyze user actions and understand what they’re thinking or feeling.
  2. 🧠 It uncovers why some users convert quickly, and others don’t.
  3. 🛠 It shows what might be missing from your product, messaging, or journey.

👍 Use Case
Suppose most users drop off between Evaluation and Conversion.
That’s your cue: they need motivation to move forward.

You might:

While the content and channel may vary, the insight came from the behavior.
And behavior is always recorded as Events in Jarvis.

🧾 What Are Events in Jarvis?

In Jarvis, every user action is logged as an Event.

These Events come with Attributes that give you full context, such as:

These granular details help you:

🧠 Think of Events as the raw material of intelligence
They help you shape everything from audiences to automations.

Last updated: 6 years ago
📝 (Consider refreshing content if needed.)

🚀 What’s Next?

Now that you understand the importance of Events, let’s dive deeper into:

➡️ Continue to: What Are Events ➜