🌐 Creating Web Push Campaigns
View on GitHubWelcome to Jarvis’s guide to creating powerful Web Push Campaigns.
💡 Why Web Push?
Web push notifications are a highly effective way to re-engage users even when they’re not actively browsing your website.
Here’s why they’re powerful:
- 🖥️ Browser-Based: No app required — users just need a browser!
- 🔔 Real-Time Engagement: Deliver time-sensitive updates and offers instantly.
- 📊 High Visibility: Notifications appear right on the user’s screen, boosting interaction.
🛠️ Step-by-Step Campaign Creation
Follow these quick steps to launch your campaign:
✅ Step 1: Select Target Audience
Segment users based on:
- Behavior (e.g. added to cart, viewed product)
- Demographics (location, gender, etc.)
- Campaign interactions
➡️ Need help with segmentation? Check out Creating Segment
✅ Step 2: Compose the Message
Write a compelling message that includes:
- Title and Body Text
- Optional Hero Image or Icon
- Call to Action Button (e.g., “Shop Now”)
🧠 Tip: Keep the message concise and value-driven!
✅ Step 3: Choose Trigger Type
You can send the Web Push via:
- 📅 One-Time Campaign
- 🧲 Triggered Campaign (e.g. when user adds to cart)
- 🔁 Recurring Campaign (e.g. every Monday)
✅ Step 4: Set Scheduling & Frequency
Choose when to send:
- ⏰ Send Now or schedule for later
- 📆 Recurring Frequency (Daily, Weekly, etc.)
🛡️ Avoid spamming: Set frequency capping to control how many notifications a user receives.
✅ Step 5: Preview & Launch
- Preview how the notification will look on Chrome, Firefox, etc.
- 🔍 Double-check targeting and content
- ✅ Click Launch Campaign
👁️ Campaign Overview
Once the campaign is live:
- Track Delivery Rates, Click Rates, and Conversions
- Analyze which browsers/devices performed best
- Optimize based on performance
📈 View full metrics here: Channel Campaign Performance
🚀 Next Steps
Ready to take your campaign performance to the next level?