🧩 In-App Campaigns

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Welcome to Jarvis’s guide to launching In-App Campaigns — real-time, contextual, and engaging!

🎯 Why Use In-App Campaigns?

In-app campaigns allow you to engage users directly inside your app, based on real-time context. Here’s why they work:

• 📍 Precision Targeting: Show the right message at the right moment inside the app.
• 🧠 Personalization: Craft contextual messages based on user behavior and data.
• ⚡ Instant Engagement: Drive immediate actions like purchases, signups, or feedback.
• 🔒 Secure and Controlled: Fully managed inside your ecosystem, without external dependencies.

🚀 Getting Started

Before you begin, ensure:

• Your app is integrated with the Jarvis SDK.
• You have at least one live segment to target.
• You’ve reviewed design guidelines for optimal UX.

🛠️ Step-by-Step Guide

Step 1: Navigate to Campaigns → In-App

Click on the ➕ button to create a new In-App Campaign.

Step 2: Name Your Campaign

Give your campaign a unique and meaningful name for easy identification.

Step 3: Choose the Audience

Select a user segment you want to target (e.g., “Cart Abandoners”, “New Users”).

Step 4: Select Trigger Conditions

Decide when the message should appear:

• App Open
• After specific user events
• On screen visit

Step 5: Choose Your Layout

Pick from available layout options:

• 🎬 Full Screen
• 📏 Banner
• 🔔 Modal
• 🧾 Sticky Notification

Choose based on message type, urgency, and screen real estate.

Step 6: Customize the Design

Edit your content:

• 🖋️ Title & Message
• 🎨 Colors, Fonts, Images
• 🔗 CTAs (Call-to-Action buttons)

Use personalization tokens (e.g. ``) for dynamic content.

Step 7: Set Frequency and Capping

Control how often users see the message:

• One-time only
• Once per session
• Recurring

Add display capping to avoid message fatigue.

Step 8: Preview and Test

💡 Use the preview mode to test different devices and user scenarios.

Step 9: Schedule or Launch

Decide when to send:

• ⏰ Schedule for a future time
• 🚀 Launch immediately

🚀 Next Steps

Ready to make your in-app message live?

🎯 Create Your First In-App Campaign →

Want to dive deeper? Check out:

• 📊 Analyzing In-App Performance
• 🎨 Design Best Practices